Vision, Purpose and Goals
- Matt Trustrum
- Mar 20
- 2 min read
Updated: Mar 21
KEY TAKEAWAY - Vision and purpose aren’t static statements anymore—they are living, breathing, evolving forces.
What’s changing & Why this is important for business owners who seek higher performance.
The way companies define, communicate, & activate their vision, purpose, & goals has undergone a significant transformation in recent years, reflecting broader changes in society, technology, & business philosophy.
Whilst we have observed that many businesses are stuck to traditional approaches like mission statements & corporate values, high performing companies don’t just define their vision & purpose—they integrate, live, & evolve them, utilising a range of innovative, effective tactics & systems.
Tactics that improve morale, engagement & company growth, some of which we have listed below, for you to consider implementing in your own business.
Crucial activities & tactics often overlooked by business owners.
We have observed that many high performing companies utilise a range of innovative tactics when seeking to improve their Vision, Purpose & Goal setting activities, that often includes some / all of the following below.
Core Values Alignments, between staff, management & organisation
Emotional Resonance assessments & verbal comprehension tests eg Do staff really care?
Employee Input Mechanisms & Integrated Messaging (two-way) systems, that encourage freedom for expression, open dialogue & feedback
Making any vision interactive, evolving, co-created & regularly reflected upon
Use of AI & data visualisations to track & measure their purpose
Integration of Owner & Employee Personal Aspirations
Continual iterative adaptation of Short V Long term goals (individual, team, organisation)
Mapping staff activities & roadmaps regularly to Visions & Goals
& more.
How many of these examples are used in your business?
For more information & guidance on any of the above, book your Free session with the team at Insights, to review, then improve your Vision, Purpose & Goal setting performance & activities.
Further analysis on your business with a deeper dive Level 2 assessment is also available.